01→
Proof Issue
What rights exist?
Transforms verified authority, explicit consent and approved terms into a signed, portable and revocable licence credential.
- API
- POST /v1/licence-requests
- OUTPUT
- LICENCE CREDENTIAL
PROOFPROTOCOLEARLY PREVIEW
Launch demo↗THE PROOF PROTOCOL Rights infrastructure for generative media
Before generation.
After distribution.
Proof makes authority operational across the entire synthetic-media lifecycle: issue the rights, authorize the job, bind the output and verify every use.
ONE PROTOCOL / FOUR DECISIONS
01Issue
What rights exist?
↓02Authorize
May this job run now?
↓03Bind
What was actually created?
↓04Verify
Is this use valid here?
✓PRODUCT SURFACES A complete control loop
Four services.
One chain of authority.
Each service answers a different question. Keeping them separate prevents a valid signature from being confused with permission to perform any action, anywhere, forever.
02→
Proof Authorize
May this job run now?
Evaluates the licence against the requester, reference asset, provider, model, script, territory, channel, time and usage limits.
- API
- POST /v1/authorizations
- OUTPUT
- ONE-TIME GRANT
03→
Proof Bind
What was actually created?
Registers the final output, cryptographic digest, optional durable fingerprint, provider evidence and C2PA manifest reference.
- API
- POST /v1/assets
- OUTPUT
- BINDING RECEIPT
04✓
Proof Verify
Is this use valid here?
Returns an explainable allow, deny or review decision from signature, status, policy, asset binding and distribution context.
- API
- POST /v1/verify
- OUTPUT
- DECISION RECEIPT
TRUST FOUNDATIONS
Proof Registry
Identity, IP, organisations and mandates.
Proof Status
Expiry, suspension and revocation.
Proof Audit
Append-only events and receipts.
Proof Anchor
Optional, chain-agnostic external anchoring.
END-TO-END DEMO Marcus Vale × Northstar Sports
One campaign.
Four proof moments.
A fictional but realistic journey showing how a GenAI platform would use Proof before and after generating a licensed fan video.
FICTIONAL IDENTITYMarcus Vale
International football player
RIGHTS CEREMONY
Marcus approves one precise campaign.
Northstar Sports requests 50 multilingual fan videos. Marcus or his authorised agency approves the purpose, script family, channels, territories, providers, duration, duties and prohibitions.
Open the complete token record ↗subject: Marcus Vale licensee: Northstar Sports purpose: Fan welcome campaign territories: FR, GB max_assets: 50
ISSUEDAAP-LIC-2026-C91F
Signed VC · active until 30 Sep 2026
TRUST ARCHITECTURE Separate what must not be confused
Evidence, authority
and execution.
Proof uses different artefacts for durable rights, temporary execution and later verification. Compromise of one layer must not silently rewrite another.
HUMAN + LEGALIdentity, mandate, consent, contract
↓Private, encrypted evidence. The legal agreement remains authoritative.
DURABLE CREDENTIALSigned licence token
↓Portable policy, issuer key, dates, status reference and evidence digests.
EPHEMERALGeneration grant
One requester · one job · short expiry
DURABLEAsset binding
Output hash · provenance · counter
CONTEXTUALVerification receipt
Allow, deny or review with stable reasons and checked-at time.
01No self-issued rights
A platform can request issuance, never invent consent.
02No bearer licence
Possession alone never authorizes a generation.
03C2PA complements Proof
Media history and rights authority remain distinct.
04No chain dependency
Blockchain anchoring is optional and replaceable.
INTEGRATION MODES Start with the authority available
Bring a token.
Or request one.
Platforms can adopt Proof without becoming issuers. Enterprise partners with an existing mandate can later enable tightly constrained just-in-time issuance.
Bring Your Own Proof
The user presents an existing licence. The platform calls Proof Authorize before every generation and Proof Bind after output.
Fastest integration · lowest governance burdenRequest a licence
Without a token, the platform opens a Proof Issue workflow. The rightsholder approves outside the generation interface.
Best for marketplaces and new commercial usesJust-in-time issuance
An accredited partner issues only inside a pre-approved mandate, schema, spend, scope and audit policy.
Enterprise profile · enhanced controls requiredCONTINUE EXPLORING
Open protocol workspace ↗Inspect Marcus’s token ↗Read technical docs ↗