
Marcus Vale
PROOF 01 Signed rights infrastructure
Proof converts explicit permission into a signed, revocable licence credential — then binds every synthetic asset to the rights that made it possible.

Marcus Vale

Dr Maya Chen

Lia Santos
SIGNED LICENCE CREDENTIAL
WHO IT’S FOR One protocol, many roles
Proof does not sell likeness rights. It makes every authorisation portable, traceable and verifiable — across tools, providers and distribution channels.
Register characters, estates and valuable likenesses once. Keep a permanent, verifiable record of every authorised use.
Turn consent into a machine-readable licence. Approve the exact script, model, territory, channel and duration.
Prove that every generated campaign was licensed, approved and published within its authorised scope.
Verify an asset by API, QR or upload. Distinguish authentic, altered, expired and unregistered media.
CONCRETE USE CASES Fictional identities, real workflows
FICTIONAL DEMOVERIFIEDSPORT · GLOBAL TALENT
International football player
A multilingual fan campaign is licensed for two territories, one sponsor and 50 approved video variants.
FICTIONAL DEMOEXPIRINGKNOWLEDGE · LIVE EVENTS
Global keynote speaker
A keynote, three clips and a seven-day conversational twin are bound to one event licence.
FICTIONAL DEMOREVOKEDCREATOR · PAID MEDIA
International lifestyle creator
An approved organic post was reused in paid media. Proof identifies the authentic asset and the unauthorised placement.
ISSUANCE CEREMONY From request to decision
The interface never creates a token by itself. Proof validates authority and consent, compiles the approved policy, then asks an isolated issuer to sign a portable credential. C2PA records the media chain; Proof records the rights chain.
Purpose, script, model, territory, channel, duration and output volume.
The identity and the representative’s mandate are checked.
The human-readable scope and legal terms are explicitly approved.
Contract clauses become deterministic permissions, prohibitions and duties.
An isolated issuer signs the credential with a non-exportable KMS/HSM key.
Every final asset receives exact and optional durable media bindings.
Signature, status, policy, asset and context return allow, deny or review.
VERIFY Check more than “AI or not”
Proof checks the asset, its provenance, the underlying licence and the current distribution context.
FACE MATCH 99.4%VERIFIED
BUILT TO CONNECT Open by design
Twinz manages deals and source contracts. Proof compiles and issues the operational credential. Characterz, Newz and external studios bind outputs and verify use through the same API.
Deals, contracts, remuneration
One interoperable way to express authority, consent and permitted use — then connect those rights to Content Credentials, generation providers and distribution platforms.
Authority · Consent · Issue · Status · Bind · Verify
Living identities and experiences
Recurring synthetic media
HeyGen · Tavus · Google · Adobe
PROOF BY AVATARZ Inspect the complete trust record